Réseaux sociaux :

Fun ?

ou
Outils stratégiques de
positionnement Marketing

Twitter _ Facebook _Instagram

Contexte

L'expression réseau social désigne les liens entre des individus, des organisations, constituant un groupement : la famille, les collègues, un groupe d'amis, une communauté, etc…

Communement le terme réseau social renvoie à celle de « médias sociaux », qui recouvre les différentes activités qui intègrent technologie, intéraction sociale entre individus ou groupes d'individus, et la création de contenu. Cependant au dela de leur usage conventionnel ou quotidien, les reseaux sociaux constituent une véritable base de donnée pour qui sait en profiter.

En effet, c’est ce que veut démontrer notre projet à l’ère du covid ou des series de confinement en tentant d’exploiter les réseaux sociaux comme une base d’analyse des comportements et des besoins afin de satisfaire des objectifs marketing et logistiques.

Notre application ambitionne de pouvoir indentifier et classer de façon automatiques, les grandes tendances du marché par région. L’enjeu étant de cibler la clientèle appropriée en terme de E-commerce en mettant à terme une plateforme intéractive des besoins des consommateurs.

Le rôle de la technologie APIs/Zapier

Mettre en relation les reseaux sociaux,

• Twitter (Piste #hashtag #produit spécifique…)

• Instagram (Piste #hashtag #produit spécifique…)

• Facebook (Piste #hashtag #produit spécifique…)

• Excel comme plateforme de compilation et de traitement des informations (Classifications , tries, croisement des données…)

• Carte interactive (Google, Openstreet maps…)

Once upon a time, watching TV involved picking up a remote control, pressing the power button and flipping through channels. Boy, have things changed. When you watch TV with the new $50 Chromecast streaming stick from Google, the search giant tries to find content that you may want to watch based on what it knows about you.

Before you get started, it wants you to take these steps:

1. After plugging the streaming stick into the back of your TV, you press and hold two buttons on the white remote control.

2. On your smartphone, you download and open the Google Home app, log in with your Google account and enter the home address where you are using the Chromecast.

3. You give the app access to your smartphone’s location data to help find the nearby Chromecast. (Wait, didn’t you just share your home address?)

4. You give the Google Home app access to your phone camera to scan a bar code shown on the TV screen to link the app with the Chromecast hardware. (Wait, didn’t you just give access to your location to help the phone find the Chromecast?)

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The Best Wirefree Earbuds for Every Mood

Ready to cut the cord between your ears? These are the best true wireless buds we’ve tested.

WIREFREE (TRUE WIRELESS) earbuds are one of those ideas that sounds like a dream: Pop a tiny little headphone into each ear and listen to music or take calls untethered from everything. Until recently, the reality was quite different. Most of the first wirefree buds were gigantic, dead after a few hours, and had a bunch of other problems. Luckily, times have changed. There are a host of new models that sound fabulous and work (almost) perfectly. After testing dozens of them for the past three years, here are our favorite wirefree earbuds right now, in a wide range of styles and prices. If you don't find what you're looking for, our favorite cheap headphones and best workout earbuds guides may help. Updated October 2020: We've added the Bose QuietComfort Earbuds as our new top noise-canceling pick.

Wait, What Are 'Wirefree' Earbuds?

We've seen them go by many names: true wireless earbuds, truly wireless earbuds, completely wireless earbuds, fully wireless earbuds. Here at WIRED, if a pair of earbuds is wireless, connecting to your phone/computer via Bluetooth, and has no cord that connects the left bud to the right, we call them wirefree. Typically, wirefree sets come with two popcorn-sized buds, each with a battery inside, and a charging cradle that carries extra battery power and keeps them safe when you're not wearing ’em. They're liberating, but they do come with issues, such as limited battery life (don't buy any with less than 5 hours), confusing controls, and reliance on a charging case. They're also a bit easier to lose than traditional earbuds, and replacing one bud can be expensive.

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Fireball-dropping drones and the new technology helping fight fires

Technology old and new is being pulled into the battle against California's fires.

As unprecedented wildfires ravage California and much of the West, firefighters have taken innovative steps to try to keep up with the flames. An array of new and existing technologies has been pulled into the fray—including fireball-dropping drones and repurposed passenger jets—to enhance ground-based, time-tested techniques. Fighting fires still depends on cutting firebreaks, setting backfires, and spraying water. The best tools are often simple ones: water hoses, bulldozers, brush-clearing axes. However, in an age where climate change is promoting more and bigger fires that consume millions of acres in a single season, the profession of firefighting must be quicker, safer, and cover greater ground—even as a spreading pandemic makes the work that much harder.

Arrival of the drones

Because of their size and maneuverability, drones can access places that fixed-wing aircraft and helicopters can’t, making them arguably the greatest innovation in firefighting this year. At least 30 pilots guiding some two dozen drones are fighting wildfires in Oregon, California, Colorado, and elsewhere. That’s twice as many as last year, when the federal Wildfire Management Technology Act was signed into law to allow more drones to be used to fight wildfires. “We’re getting a significant increase in requests this year. We don’t have the pilots or aircraft to meet the needs now,” says Joe Suarez, a drone specialist with the National Park Service and superintendent of the Arrowhead Hot Shot fire crew in California’s Sierra Nevada mountains. In August, Suarez was flying an M-600 drone over the Woodward Fire on the Point Reyes National Seashore. He was using the six-rotor aerial vehicle, equipped with thermal imaging, to map the fire, which covered 5,000 acres then. Human-piloted aircraft could not risk flying into the coastal fog and the smoke. Simon Weibel, another longtime firefighter who now works for a company called Drone Amplified, joined Suarez that day. He brought along a funnel-shaped attachment for the underside of a drone, a device that can release 450 ping-pong-ball-sized incendiary devices in less than four minutes.

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